The whole idea of telemarketing is basically about making sales over the phone. Using good leads, skilled telemarketers make contact with their respective company or client’s prospects and either advertise or hard-sell their product/service on the phone. Others call to do appointment setting for B2B transactions. Both of these have one thing in common though: they’re about making a sale.
Hard-selling may be the most prevalent activity when doing B2C (business-to-consumer) telemarketing, but when it comes to B2B (business-to-business) telemarketing, appointment setting is what is most common in the corporate field. Most telemarketing campaigns use this approach because selling a service on the phone isn’t really something that would be taken to heart by decision makers of a target company. After all, they have no clue as to what you can do for them, and they certainly won’t be saying yes to a contract with you over a mere phone call. B2B appointment setting through telemarketing is a more observed practice within the field of B2B marketing. It allows you or your sales people to have face-to-face interaction with your prospect so you can explain your service to them.
Appointment setting through telemarketing has worked for many firms. Even those on the brink of bankruptcy have found this marketing tool to be their saviour. Even if you’re not going bankrupt, telemarketing is a good addition to your marketing campaign and is sure to bring back good results for your firm.