Do you know the common reason as to why most professional telemarketers from various call centers around the world can’t reach their daily sales quota? It’s because most individuals want to hear from someone who sounds really interested.
Yes, right from the moment they call, reliable telemarketers must sound professional, confident and interested over the telephone. For example, if the speech and tone of the phone agent is engaging, then that telemarketer is more likely to be close to having a sale. But on the other hand, if callers themselves sound hesitant, then that would also give the customers enough reason to doubt on buying products and services offered by the telemarketers and will more likely to hang up on them. Frustrating, isn’t it?
Okay, for instance, let’s take a look at these 2 telemarketing scripts:
“Hi Jay, this is Joey from….We are offering our product named—and we’d like to know whether you’re interested in buying it….”
Then take a look at this one.
“Hi Jay, This is Joey calling from…By the way, we met last week during the seminar, how are things going on? I remembered you said before that you’re interested in buying some of our products…and actually, we’re offering you…”
In those example scripts, which one’s more effective? The second opening script can be more compelling and effective then the former. Since the second one lets the client feel that the caller is also interested in making conversation instead of closing the sale right away.
In the end, it’s always important to establish relationships first and thus will more likely to end the phone transactions into closed sales.