Yes, these are tough times, and you will agree that you will need tough answers to deal with them. It can impact your appointment setting capability, as well as the quality of the B2B leads that you gain. This is something that you must consider, as these sales leads will determine whether your company can remain in business or not. But how do you do that? Is there an effective way for this? Perhaps, but only if you follow these four important pointers:
- Follow the money – you need to earn, that is the reason for business leads. For that to happen, you need to tailor what you offer to match the market willing to buy them.
- Give what buyers want –your buyers are the ones who decide whether to open their wallets for you or not. You might as well offer them something that will convince them otherwise.
- Give them a really good offer – you might have a business or payment method in mind, but if you can create a great offer that they cannot refuse, you should do so. It is for your own good.
- Provide giveaways – especially if you are still new to the business. You might have to offer, through your telemarketing medium, free temporary service for customers in order to convince them that what you offer is the real deal.
Sounds hard? Maybe, if you are not willing to do it. But you have to, since this will define whether you are still in business (or folding up).